experiences
Postcard From The Future
In the last few years, if you heard something about South-Korea, it’s mainly about the peace negotiations with North-Korea, and their failures.

But when you overlook the politics, and focus on technological news, you can see that although the country has no luck with peace, at least their engineers know how to get the future closer.

The expression of consumer electronics is obsolete, because these products go far beyond mere entertainment. The two giant Seoul based companies, Samsung and LG, exported over 220 million consumer electronic products to foreign markets of the world in 2017. By extending our trip to Russia we flew to South-Korea and threw ourselves into the technological whirl of the country!

Draw something and I’ll tell who you are!

At the Samsung headquarters, there is an interactive exhibition waiting for you. You have the opportunity to try out three playful applications. In the first app, you can put different filters on your own picture. With the second tool, they invite you to build a virtual city using some drawing equipments. With the third app, you can build a mirror, using different types of backgrounds and frames.

After you completed the tasks, the software sums up the results and gives you a short description about your personality. The outcomes were astonishingly accurate! I tell you that we are only a few steps from this technology implemented to our smartphones. Our devices will be able to create our own unique profiles, based on our personality and behaviour.

In the second room of the exhibition there was a wall, covered with huge displays with some promotional videos on. Through these videos Samsung explained to the visitors some of the new technologies they are working on. But the videos were all different depending on the unique profiles the system created for you! For me personally, the app explained the new developments through an obstacle-race, while the guy next to me was watching a clip about shopping. Samsung perfectly recognised that we have all kinds of different personalities and so that we need different amount of time and way to process the same information we receive.

Smart homes

At the Samsung smart homes exhibition we saw some exciting new “use cases”, which we can expect in our homes in the coming years. Such as the function where if a smart bulb is broken in the apartment we will receive a notification on the corner of the smart screen about it, and with one click will be able to order a new bulb as well.

Or the smart mirror that tells us what creams we should apply on our face just from the captured image.

Robots at the airport

Probably the most interesting part of our trip was to see the new robots at the LG exhibition and in practice at the Seoul airport. These droids are not just there to give you information about your flight, but they are also capable to accompany you to the right gate.

Unfortunately when we arrived to the airport at 5am, most of the robots were in sleeping mode or simply switched off. The few robots, which were turned on, had plenty of interest from people – a sign that this technology may be very popular in the near future.

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Streaming Media West 2016

For the 12th consecutive year, the top online video experts will gather to share their knowledge and learn about the business, technology and content of online video. SLS, the owner and operator of live streaming platforms, and advisor on online video projects, will also attend the event!